The Visitor Experience Group (VEX) provides professional development for arts and cultural institutions in the areas of Visitor Services, Audience Engagement, and Visitor Experience.


How VEX defines the Visitor Experience:
Visitor Experience encompasses all the tangible and intangible aspects of the presentation of your organization’s mission with which a visitor could interact. It is the perceptions, sentiments, and reactions a visitor has with your institution and ensures that every visitor is granted a pleasant and rewarding experience from pre- to post-visit.


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2017 Visitor Experience Conference Theme

The Next Step

Join visitor experience professionals from across the country on October 8-10, 2017 in Philadelphia, PA. Visitor experiences in cultural institutions are rapidly evolving. As time progresses, the museum is seen as a forum for debate, an advocate for social justice, a necessary supplement to a formal education, and an inclusive environment for all. These changes test visitor experience departments as institutions host more events, programs expand beyond museum walls, and interactions with visitors enter challenging territory. Join us in Philadelphia this October to take the next step in fostering this new age in culture and promoting the idea of an inclusive experience for all our visitors.