The Visitor Experience Group provides professional development for arts and cultural institutions in the areas of Visitor Services, Audience Engagement, and Visitor Experience.


To share ideas, best practices, and innovations in the field of Visitor Experience.

What is VEX?

VEX is short for Visitor Experience – we use it when talking about the Visitor Experience Group or the Visitor Experience Conference. When we use it to talk about the conference, you will often see the year attached to it. For example, when talking about the 2020 Visitor Experience Conference on Twitter, you will see us use #VEX20.