VEX ED (1)

What is VEX Ed?

In February 2020, we launched the VEX Ed Webinar Series to compliment our annual Visitor Experience Conference with year-round programming. This series will tackle the issues facing visitor serving organizations like dealing with difficult visitors, navigating your career, hiring and training, staff engagement, and more! Each webinar will feature a panel of VEXperts from a variety of institutions sharing their expertise and responding directly to issues you raise.

When is the next VEX Ed?

Thursday, April 15, 3PM EST

Maximizing the Impact of your Digital Engagement

Free Registration

Many organizations have found themselves with more guest data then ever, but struggling to leverage it in ways that enhance guest experience and drive revenue. Join TJ Christensen, Co-Founder and CEO of Blue Gator, for a talk that will help focus your efforts by providing a framework developing meaningful, impactful digital engagement.  

TJ Christensen is a global executive with experience in operational leadership, sales, marketing, and strategic planning. TJ’s rich background includes most recently serving as Executive Vice President, Sales & Marketing at accesso, a global leader in ticketing and guest experience for 10 years. Prior to accesso, TJ held positions with Wyndham Vacation Ownership, RCI, and Walt Disney Parks & Resorts. He received his MBA from the University of Florida and graduated with a BS in Business Administration from the University of Delaware. 

Technology Should Be The Solution. Not The Problem.

As an operator you know if you had better insights and visibility into your guest’s behaviors you could make better decisions about how and where to drive revenue within your venues. The problem is all the silos… data silos and business process silos.

You want insights, but you can only get a limited view because you don’t have a unified data strategy. It’s frustration and digital transformation seems like a problem too big to solve given your budget and resources. It should be. this hard. Technology should be the solution, not the problem. 

We get it. That’s why as hospitality veterans with over 30 years of deep domain experience we’ve chosen to partner with Salesforce. Together we can help you tackle digital transformation one step at a time; delivering ROI and value all along the way. 

What topics have you covered in the past?

February 2021: The Deploring Twenties and how to cope with them

  • Dr. Andrea Mechanick Braverman, Clinical Professor of Psychiatry & Behavioral Medicine at Thomas Jefferson University, Philadelphia, PA

Summer 2020: De-Escalation Training with Hollaback!

Spring 2020: Reopening Discussion and Design Challenge – May 29, 2020

  • Krista Kusuma, VEX Audience Engagement Chair and Guest Experience Consultant, San Francisco, CA

Winter 2020: Dealing With Difficult Visitors – February 18, 2020 at 1PM EST

  • Christine Goerss-Barton, VEX Ambassador and Guest Services Manager at the Albright-Knox Art Gallery in Buffalo, NY
  • Cynthia Helmstetter, VEX Events Chair and Visitor Services Manager at the Museum of the American Revolution in Philadelphia, PA
  • Nicole Krom, VEX Founder and Chair and Membership & Outreach Manager at Longwood Gardens in Kennett Square, PA